by Jonathan Goodman | Follow on Twitter
It’s time to spread the exercise is medicine movement even further. Preventative medicine is the only solution, and it starts with us.
The era of preventative medicine is upon us, but we face a mighty challenge.
Together we fight an upward battle. Slimy marketers and scummy swindlers work hard to convince the public that there’s a magic pill or bandaid to fix their woes. There isn’t. We must fight this.
The idea of helping somebody make habitual changes to strengthen the body to heal from within so that issues do not arise is not rewarded the same as providing treatment after a problem has already surfaced.
The rise of obesity is frightening. The fact that our generation will not be able to afford what will soon become insurmountable health care costs means that there must be a solution. And that solution is preventative care.
But, like everything else, it comes down to marketing and money. People are not as willing to pay for preventative care. We are procrastinators by nature. We are addicted to immediacy. Many desire a fix. They need it now.
My dream in starting thePTDC was to give trainers the tools to thrive. The thought was that, if given the tools to get better and communicate what they do better, you will help more people get in shape, thus making the population as a whole healthier. The better job that we do the better the perception of the fitness industry and the more people hire trainers. Everybody wins. It’s working.
This is the first of many announcements to you, and I’m very excited to finally be able to make it.
thePTDC is the first step in this fight, now there is a second. Soon there will be a third, and many more.
Coming soon is the Naturopathic Doctor Development Center (theNDDC) –– thePTDC’s first sister site.
Naturopathic Doctors (NDs) are registered physicians focused on helping the body heal from within. They focus on research-based medicine in the same vein as medical doctors.
They do not practice voodoo. They have the potential to do a tremendous amount of good, but there’s a large-scale misunderstanding of what they do, how they do it, and what the difference between a Naturopathic Doctor is with a naturopath, homeopath, holistic healer, and any other healers who do not abide by the same Governmental regulations.
Together we are strong. Together we can help move forward the preventative care movement.
This is the first step. There are more steps to come.
If you know any Naturopathic Doctors, please send them to theNDDC.com . The content on theNDDC will be similar in vein to that of thePTDC – high quality, and always free.
The only way to beat the snake oil salesman is to get better than them at their own game. Complaining does nothing.
Thank you for being a part of this movement with me,
-Jon
As the creator and head coach of thePTDC, I'd have to say that this thing is pretty awesome. If you're interested in my book, it's called Ignite the Fire. Feel free to come hang out on my Facebook page where I talk explore the perfect balance between fitness, business, and living an awesome and fulfilling life.
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